The group have now decided to convert their business idea into reality.(b) What
2021-04-25
The group have now decided to convert their business idea into reality.
(b) What elements should a marketing plan contain to achieve a successful launch of their restaurant?
(8 marks)
正確答案：(b) The launch of any new business is a critical event and a marketing plan a vital ingredient in achieving launch success. Mostcompanies will associate a marketing plan with the ever-popular 4 Ps. However, the marketing mix can only be decided oncesome f
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